Change the rules of the advertising game. AdPerk gives advertisers a new way to deliver key messages to targeted consumers who have chosen to participate in the AdPerk platform. This new style of engagement fueled by choice, allows advertisers to shorten the distance between marketers and consumer response and build a deeper relationship with current or potential customers.

How it works. AdPerk is a video ad network where consumers earn free magazines or other rewards by viewing online videos. Traffic is directed to AdPerk from magazine Web sites and other sources relevant to the magazine or reward being offered. Consumers choose branded videos from a range of related content, resulting in a unique marketing opportunity – the ability to reach a motivated and demographically relevant consumer who has chosen its ad over others and voluntarily taken the time to watch the ad.

What’s different? Unlike traditional advertising models, AdPerk is most often an extension or add-on to existing advertising and allows sponsors to pay only for performance (i.e., number of videos viewed and confirmed), rather than space on the AdPerk network. The platform offers multiple categories for advertisers to choose from, potentially introducing marketers to consumer segments previously left untapped. AdPerk also provides easy-to-understand metrics that gauge message effectiveness and measure behavior and choice on the site.

Key Benefits

Guaranteed connection
Opt-in model
Pay-for-performance
Motivated consumers

Stronger brand allegiance
User-initiated contact
Respect for user-choice
Strategically sourced prospects

Scalable reach
Variety of magazine environments
Risk-free testing of new demographics

Targeted demographics
Top publishing communities

Information-rich advertising
Showcase any format of branded video
Leverage existing video content
Multiple click-through opportunities

Flexible account management
Experienced account team
Easy-to-adjust buys

Real-time reporting
Track user-choice
Behavior measurement tools